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Valve, IGA Resolve Controversy Over Counter-Strike In-Game Ads
Categories: In-game Advertising • Misc. Cases
Half-Life and Counter-Strike developer Valve and in-game ad firm IGA Worldwide have jointly announced a settlement of the behind-the-scenes legal issues that recently arose following the recent announcement of the IGA-powered Engage In-Game Advertising service.
Sources: Gamasutra | GameIndustry.biz | shacknews
Related Posts:
- Valve, IGA Resolve Controversy Over Counter-Strike In-game Ads (February 16, 2006)
- Engage In-game Advertising in Legal Fight with Valve? (January 13, 2006)
- Advertising in Games (November 11, 2003)
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