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Engage In-Game Advertising in Legal Fight with Valve?
Categories: In-game Advertising, Misc. Cases
Earlier this week, GameDaily BIZ reported on the successful in-game ad campaign of a new firm, Engage In-Game Advertising. Ads for the food chain Subway were apparently placed in the Valve Software shooter Counter-Strike; even though the game’s name was not specifically mentioned in the press release, it was obvious to all that it was CS.
Sources: GameDaily.biz | Joystiq
Related Stories re: Engage In-Game Ads Launch: GameIndustry.biz | GameDaily.biz | ars technica | Business Week
Related Posts:
- Valve, IGA Resolve Controversy Over Counter-Strike In-game Ads (February 16, 2006)
- Engage In-game Advertising in Legal Fight with Valve? (January 13, 2006)
- Advertising in Games (November 11, 2003)
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