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Category — In-game Advertising

Valve, IGA Resolve Controversy Over Counter-Strike In-Game Ads

Categories: In-game AdvertisingMisc. Cases

Half-Life and Counter-Strike developer Valve and in-game ad firm IGA Worldwide have jointly announced a settlement of the behind-the-scenes legal issues that recently arose following the recent announcement of the IGA-powered Engage In-Game Advertising service. Sources: Gamasutra | GameIndustry.biz | shacknews Related Posts:

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Engage In-Game Advertising in Legal Fight with Valve?

Categories: In-game AdvertisingMisc. Cases

Earlier this week, GameDaily BIZ reported on the successful in-game ad campaign of a new firm, Engage In-Game Advertising. Ads for the food chain Subway were apparently placed in the Valve Software shooter Counter-Strike; even though the game's name was not specifically mentioned in the press release, it was obvious to all that it was CS. Sources: GameDaily.biz | Joystiq Related Stories re: Engage In-Game Ads Launch: GameIndustry.biz | GameDaily.biz | ars technica | Business Week Related Posts:

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Advertising in Games

Categories: Featured ArticlesIn-game AdvertisingPolice Actions

Declining television ratings are prompting advertisers to reach the coveted young male demographic through games. Source: GameSpot

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